Newell Brands Sr. Manager, Product Marketing (Blending and Food Prep) in Boca Raton, Florida
Sr. Manager, Product Marketing (Blending and Food Prep)
Leads the development of innovation for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer, product and market understanding. Senior Managers provide strategy and direction that leads to fewer bigger innovation initiatives and portfolio products. Senior Managers will show, explain and lead initiatives and analysis across a broad spectrum of areas including pricing, customer engagement, sales, brand marketing support, packaging and innovation projects. Senior Managers are responsible for attracting, developing and retaining
Category Strategy & Roadmaps
Acts as a thought leader around category & product innovation, unlocking true white space and new to the world innovation.
Works collaboratively with R&D and Consumer & Market Insights (CMI) to lead the development of and recommend a category innovation strategy.
Understands intellectual property landscape and current status, including US, Canada and EU patent landscape. Analyzes activity and leverages to inform the business IP approach for proprietary new products.
Establishes clear objectives for product management, innovation road mapping, deliverables and a vision for short and long-term success across assigned categories. Can persuasively articulate the innovation strategy.
Develops new methods and practices for stimulating creativity, insight collection and idea generation leading to new, not so obvious insights and product concepts.
Develops product strategies that address the needs of strategic, transactional and opportunistic customer needs.
Builds product roadmaps with omnichannel go-to-market principles in mind.
Renovates and innovates products to spur growth for both current and emerging customers/channels.
Create strategies that ensure the appropriate mix of High, Mid and Opening Price Point products that are consistent with Category Strategies and Innovation Roadmaps.
Applies deep understanding of the consumer to both short and long-term decisions. Links independent insights and observations to form a holistic, proprietary understanding of the consumer and leverages as a competitive advantage. Translates marketplace insights into winning strategies and tactics for the business.
Educates others on the consumer and marketplace
Aligns on marketing metrics, key product and quality measures to track and understand the underlying drivers and interaction of each metric.
Identifies gaps in the marketplace to understand and champion analyses to fill these gaps.
Briefs the CMI team on the learning objectives and action standards for insight projects.
Known internally and externally as a leading category and product expert across the industry. Develops deep category knowledge across assigned categories and brands.
Innovation Process Management
Establishes clear objectives for annual innovation management, processes and deliverables against both the strategic multi-year product roadmap and annual operating plan.
Manages the innovation process seamlessly with fluid communication within the BU and across Newell matrix departments and outside agencies.
Ensures processes include outside-in perspectives from relevant experts, IP mapping and review, creative and forward-thinking consumers, Brand Marketing team members and Newell central marketing matrix partners.
Ensures adequate resourcing to deliver on both renovation and innovation programs approved in category strategies and roadmaps.
Effectively creates and presents robust business cases through the gate-keeping process aligning executive leadership to the innovation strategy. Coaches team members to ideally present during meetings.
Develops deep understanding of ideation preparation, processes and execution to deliver robust, insight driven product ideas for assigned categories.
Provides deep, consumer insights, tensions, consumer “jobs to do”, emotional grounding and example “ways in” for ideation efforts to prepare and ground ideators for productive ideation efforts.
Collaborates with internal design teams and agencies on effective briefing and process management to insure a robust and salient product idea pipeline for BU priority innovation areas/domains.
Establishes clear objectives for annual packaging development project management, processes and deliverables against the strategic multi-year product roadmap and annual operating plan.
Briefs Newell matrix partners, Brand Marketing partners and agencies on new product communication strategies and objectives.
Collaborates with internal design teams and agencies on effective briefing and process management to insure robust, creative and crisp communication.
Collaborates with BU Brand Marketing & Marketing Operations teams to monitor agency execution and conduct periodic agency reviews against SOW execution, creative delivery, physical and digital shelf presence and execution to develop concrete improvement plans and cost efficiencies.
Analyzes shopper insights and market data to set pricing objectives, strategies and guardrails for key SKUs or categories. Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder (Opening, Moderate, and Premium) tiers.
Manages pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels, in partnership with Sales partners.
Explains how the relationship among pricing measures impacts brand equity.
Prioritizes key promotional windows based on target consumer behavior and sets promotion depth and frequency guidelines.
Product Life Cycle Planning & Management
Analyzes product life cycles by category over time to observe, understand and document patterns of performance.
Triangulates product life cycle observations with consumer and shopper insights to inform category strategies and innovation/product roadmaps
Ensures innovation and renovation programs are timed advantageously to ensure continuous Newell category sales and share growth across margin accretive retail price tiers. Oversees the management across a category portfolio balancing rhythm of entering and/or exiting product classes or SKUs and extending life cycles.
Ensures learning is incorporated into category strategies and product innovation roadmaps.
Customer Intimacy & Engagement
Collaborates with Sales partners regarding base business, renovation and innovation strategies and plans, pricing, line reviews and internal sales management events.
Embraces customer meetings as a learning and sharing opportunity. Involves Manager level as appropriate in buyer meetings to build team experience and sales acumen.
Provide expertise, input and presentation deck materials particular to strategy and marketing management accountabilities.
Support sales team members with ad hoc requests.
Newell Marketing Matrix Partnership
Embraces “One Newell, One Team, One Dream” partnership spirit
Looks to deploy Newell Matrix organizations, capabilities and capacity first, before considering outside agencies or research & insight providers.
Reaches out across business unites to seek advice, counsel and expertise from other functional marketing colleagues and experts who share similar consumer end users and retailers (digital or online) to the home BU.
People & Team Leadership and Development
Sets clear objectives and prioritizes initiatives for the team.
Assign clear projects and tasks with “SMART” performance goals to direct reports.
Ensures all employees have an annual development plan with 70% on-the-job projects and work assignments and 30% “learn from others within Newell” activities/coaching.
Coaches and develops the skills of direct reports.
Coaches the manager of indirect reports.
Performs semi-annual performance reviews for team members at mid-year.
Performs annual performance reviews for team members at end of fiscal year.
Four-year college degree
Up to 20% travel
6+ years of equivalent consumer marketing experience
Experience managing projects, budgets and timelines
Setting pricing strategies and guardrails and managing price to extract maximum value.
Has successfully launched several new products from concept stage through commercialization and in-market success
Has successfully managed a product portfolio
Strong decision-making background in ambiguous environments with a bias for action
Demonstrated success working and leading in a matrix organization
Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings
Cross-functional team leadership
Global project and business exposure experience
Demonstrates an understanding of differences between countries and cultures
Experience in managing and developing people as well as teams
Fluent in English
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
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