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The Walt Disney Company Integrated Planning & Marketing Manager in Burbank, California

Job Summary:

Location: Burbank, CA (but remote until TBD)

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world

The Integrated Planning & Marketing Manager will partner with leaders in marketing, business development, product, programming, and ad sales to create opportunities that drive fan engagement and conversion to SVOD (Hulu, Disney+, and ESPN+) from our Entertainment properties to achieve DMED’s strategic goals of increasing revenue and marketing effectiveness, while managing the cost of doing business.


  • Develop and execute cross-platform audience engagement and owned channel marketing programs across TWDC Entertainment brands (ABC, Freeform, National Geographic, FX, Disney Channel Worldwide, and Disney Digital) to help drive conversion to SVOD (Hulu, Disney+ and ESPN+)

  • Utilize a data-informed approach that considers audience behavior and demo data to optimize for increased viewership, retention, and monetization

  • Lead brainstorms and work cross functionally with Programming and Growth Marketing teams to develop bold and innovative ideas that drive audience retention and fuel fandoms across show premieres/finales, award shows, movies, stunts, and livestream on a daily basis

  • Monitor performance and create reports on all audience development and fan engagement initiatives to provide learnings on all programs

  • Advocate for and communicate to network marketing and sales teams any new digital content or product offering across Owned and 3rd party platforms that maximize views and audience engagement across the portfolio

  • Partner with internal and external stakeholders to create alignment on multiplatform audience engagement opportunities (e.g. digital experiences around franchises like The Bachelor and Award Show’s such as The Oscars)

  • Assist on the editorial and short form video strategy for live events by establishing workflows and managing distribution partners (e.g. YouTube and Hulu) with Marketing and Sales

  • Obtain approvals from internal stakeholders (Marketing, Studio, Legal, Business Development etc.) on solutions that use TWDC brands to generate new revenue streams

Basic Qualifications:

  • +4 years in media, with experience in Audience Development, Product, Ad Sales, Marketing, or Distribution

  • Proactive and skilled at creating rich, dynamic and effective audience engagement solutions, write ups and decks

  • Excellent written and verbal skills to communicate ideas and concepts to senior level executives

  • Highly organized and detail oriented with exceptional sense of accountability

  • Ability to handle multiple projects in a fast-paced environment

  • Passion for entertainment, television, SVOD platforms and emerging media

  • Strong strategic and problem-solving skills to support business decision-making

  • Proficiency in Word, Excel, Outlook, PowerPoint & Keynote (Photoshop a plus)

  • Personal experience with social media, OTT platforms (Apple TV, Roku, etc.) and a fan of digital-first content (Disney+, Hulu, HBO, Amazon, Hulu, Netflix)

  • Ability to effectively navigate cross-functionally to build consensus amongst key stakeholders

  • BA Degree

Job ID: 808271BR

Location: Burbank,California

Job Posting Company: Disney Media & Entertainment Distribution

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.