ARAMARK Director of Marketing- Boston University- Boston, MA in Dallas, Texas
Aramark (NYSE: ARMK) proudly serves the world's leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. We deliver innovative experiences and services in food, facilities management and uniforms to millions of people every day. We strive to create a better world by making a positive impact on people and the planet, including commitments to engage our employees; empower healthy consumers; build local communities; source ethically, inclusively and responsibly; operate efficiently and reduce waste. Aramark is recognized as a Best Place to Work by the Human Rights Campaign (LGBTQ+), DiversityInc, Equal Employment Publications and the Disability Equality Index. Learn more about working here at www.aramark.com/careers or connect with us on Facebook, Instagram and Twitter.
Position Summary: The Director of Marketing is responsible for implementing and executing marketing programs which support growth, client retention and improved profit margins for Boston University Dining Services, Catering on the Charles, and our retail groups. This position helps to support all critical business initiatives including sales growth, market penetration, customer retention, quality image, improved margins and market share for their account(s) and Aramark. This person is responsible for the supervision of a select group of marketing professionals.
Knowledge, Skills and Abilities
Process Management, Financial Analysis, Written Communication, Social Media Marketing, Negotiation Skills, Presentation Skills, Financial Acumen, Collaboration
Base Business Growth:
Responsible for driving base business growth programs including those in the Executional Framework and other strategies to improve market penetration and increase voluntary meal plan penetration/sales throughout designated accounts. Ensures promotions and other initiatives are implemented across accounts.
Ensures Executional Framework focus areas are executed across the accounts.
Responsible for writing Account Growth Plans and Client/Annual Business Reviews in conjunction with operations. Ensures implementation, measurement, and tracks results.
Responsible and accountable for results entered into Meal Plan Analytics database.
Develops systematic approach to implement and track marketing projects for region and corporate teams.
Maintains and shared region best practices in conjunction with Regional Marketing Director.
Responsible for driving change that results in profitable base business growth for the accounts and clients.
Interacts with client and maintains effective client and customer relations.
Looks for opportunities to implement new products and services which support sales growth and client retention.
Ensures marketing managers (i.e. direct reports) are fully trained and equipped with all necessary programs, systems and tools to be effective in their roles; provides continual performance-based feedback to assist in career development.
Ensures necessary training and support are provided to the accounts and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
Manages student marketing intern(s) to ensure all programs are executed.
Manages student peer to peer groups to ensure implementation of voluntary meal plan sales targets.
Works collaboratively with Channel Growth team to implement national programs.
Supports managers with administration of marketing, Service Excellence, and Suggestive Selling training/development programs for employees.
The successful candidate will possess a bachelor's degree from an accredited college or university.
A minimum of 3 years of marketing experience
Bachelor's Degree Required
Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran
Aramark will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance ordinance.
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