3M Marketing Manager in Shanghai, China
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Summary: Lead and drive the development and implementation of China OCSD data insight analysis and digital marketing plan to make sure high customer touch with a smooth customer journey; And initiate relevant & efficient digital events/ activities to generate qualified leads based on solid analysis of customer behaviors. Responsibilities:§ Lead and develop data structure foundation improvement for data analysis efficiency and building connection between systems§ Drive OCSD data analysis report for opportunity identification and team alignment§ Lead the development of annual digital marketing plan, and work with marketing center and sales organization to drive the effective implementation of digital activities. § Work closely with marketing business partners to develop relevant campaigns while leveraging available digital channels to drive performance and ensure integration with offline events. ;§ Work closely with group stakeholders to balance group strategy/tools and local market characteristics, ultimately realize seamless connection of digital touch points and integration of customer data from different platforms. § Set up and tracking key transformation of business model and drive improvement planBasic Qualifications: § Bachelor’s degree or above;
§ Strategic mindset – able to understand big picture and translate into tactical initiatives and plans
§ 5+ years related working experience in analytics function
§ Innovative, good analytical skills and problem solving skills;
§ Good coordination and communication skills;
§ Fluent English communication skill both in written and oral;
§ Good PC skills.
Preferred Qualifications:§ MBA is preferred;§ Experience in project management is preferred;§ Cross-functional working experience is preferred.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
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At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.