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Truth Initiative Business Development Manager in United States


Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, community activism and engagement, and innovation in tobacco dependence treatment.

The Innovations Center at Truth Initiative is a cross-functional team that designs, builds, evaluates, and markets leading digital solutions to help people live tobacco free. The EX Program® is Truth Initiative’s enterprise-level digital tobacco cessation program designed for employers, health systems, and health plans. Developed in collaboration with Mayo Clinic, it builds on the highly successful consumer platform, BecomeAnEX, launched in 2008 that has helped nearly 1 million tobacco users on their quitting journey. The EX Program is designed for tobacco users across the motivational continuum. It supports users through multiple, integrated modalities which include a website with an online social network, dynamically tailored text messaging fully integrated with the website, email, synchronous live chat digital coaching, and pharmacotherapy decision support and delivery. We provide value to our clients by helping their employees/members live healthier lives and demonstrating that value through a variety of reporting mechanisms. Science is in our DNA. In addition to delivering cessation solutions, we conduct field-leading, federally-funded research to advance the science of tobacco cessation.


We are seeking a passionate and motivated business development representative to help generate awareness, interest and valuable partnership opportunities for EX Program with large employers and health plans. If you are interested in B2B SaaS business development and are passionate about making a difference in digital health, this could be a great opportunity for you. If you are self-starter who is results-oriented, please join us as we look to support the millions of people impacted by tobacco and nicotine addiction.


  • Learn from, and work directly with the Managing Director to develop and implement appropriate prospecting strategies and generate qualified leads

  • Conduct high volume prospecting (75+ activities per day) to qualify leads through calls, emails, and social media

  • Conduct qualification calls with prospects

  • Assist with sales prospecting initiatives including:

  • Identifying target organizations

  • Identifying appropriate company contacts and decision makers

  • Identifying current solutions being used and prospect buying cycles

  • Support with meetings, presentations and proposal development via research, PowerPoint preparation and note taking

  • SFDC (CRM) management

  • Proposal management and tracking

  • Conduct competitor analysis and research

  • Assist with message testing

  • Work collaboratively with marketing on message testing and campaigns


You should have many of these qualifications, but all are not required:

  • A Bachelor’s degree or equivalent experience required

  • 1-3 years of experience with business development/sales OR a strong desire to begin a career in sales

  • Prior work experience in B2B a plus

  • Excellent communication, organizational, and interpersonal skills

  • A track record of high achievement

  • The desire to meet and exceed measurable performance goals

  • A competitive nature

  • The ability to overcome objections and remain motivated through rejection

  • A passion for improving peoples’ lives through innovative digital health solutions


Competitive salary with EXCELLENT benefits.

Interested candidates should submit their cover letter and resume here


mail application materials to:

Human Resources

Attn: Business Development Manager

900 G Street, NW

Fourth Floor

Washington, DC 20001

Fax: (202) 454-5597

No telephone calls please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.

Not eligible for remote work in Colorado.

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